PRIVACY POLICY

Last updated: May 28, 2026

1. Introduction

This Privacy Policy describes how personal data is collected, used, and protected when using the R_U_I Raw Unique Iconic website.

We place particular importance on the protection of personal data and are committed to complying with the applicable provisions of the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR) for users located in the European Union.

2. Data Controller

R_U_I Raw Unique Iconic
Rue Mercerie 20
1003 Lausanne
Switzerland

Email: info@r-u-i.ch

3. Personal Data Collected

We may collect the following data:

• First and last name;
• Postal address;
• Email address;
• Telephone number;
• Payment information;
• Order history;
• IP address;
• Browsing data and website traffic statistics;
• any information submitted via the contact form.

4. Purposes of Data Collection

Personal data is collected in order to:

• process and ship orders;
• provide customer service;
• manage payments;
• communicate with customers;
• send marketing information or newsletters;
• improve the website and user experience;
• ensure website security;
• comply with legal and tax obligations.

5. Legal Basis for Processing

Data is processed on the following bases:

• performance of a contract;
• user consent;
• legal obligations;
• legitimate interest related to the operation and security of the website.

6. Data Sharing

Certain data may be shared with third-party service providers necessary for the operation of the website, including:

• web hosting;
• payment providers;
• delivery services;
• analytical and marketing tools.

These service providers process data solely within the scope of the services provided and in accordance with applicable regulations.

No personal data is sold to third parties.

7. International Data Transfer

As part of our business activities, certain data may be transferred outside of Switzerland or the European Union.

We ensure that these transfers are carried out in accordance with applicable legal requirements and with appropriate safeguards.

8. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected, unless otherwise required by law.

9. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, destruction, or disclosure.

10. User Rights

In accordance with applicable laws, you have the following rights:

• right of access;
• right to rectification;
• right to erasure;
• right to object;
• right to restriction of processing;
• Right to data portability;
• Right to withdraw your consent at any time.

To exercise these rights, you can contact us at: info@r-u-i.ch

11. Cookies

This website uses cookies to improve the user experience, measure audience size, and provide relevant content.

For more information, please see our Cookie Policy below.

12. Changes

We reserve the right to modify this Privacy Policy at any time to ensure its compliance with applicable legal provisions.

COOKIE POLICY

Last updated: May 28, 2026

1. What is a cookie?

A cookie is a small text file stored on your device when you visit a website.

Cookies allow us to recognize a user, improve their browsing experience, and analyze website usage.

2. Types of Cookies Used

Essential Cookies

These cookies are necessary for the proper functioning of the website and cannot be disabled.

They enable, in particular:

• access to the website;
• shopping cart management;
• payment security;
• remembering user preferences.

Analytical Cookies

These cookies allow us to measure audience and improve website performance.

Examples:

• Google Analytics;
• internal statistics tools.

Marketing and Advertising Cookies

These cookies may be used to offer advertising content tailored to users' interests.

Examples:

• Meta Pixel;
• TikTok Pixel;
• Google Ads.

3. Consent

During your first visit to the website, a cookie banner allows you to:

• accept;
• refuse;
• or customize the use of non-essential cookies.

You can change your preferences at any time.

4. Cookie Management

You can configure your browser to:

• accept all cookies;
• reject all cookies;
• delete saved cookies.

Disabling certain cookies may affect the proper functioning of the website.

5. Retention Period

Cookies are stored for a maximum of 13 months in accordance with applicable regulations.

6. Contact

For any questions regarding this Cookie Policy:

R_U_I Raw Unique Iconic
Rue Mercerie 20
1003 Lausanne
Switzerland

info@r-u-i.ch